São Paulo, Brazil
On December 12, 2018, the Alliance for Integrity held the pre-launch event of the “Jornada Íntegra” (Integrity Process: Good Business for your Company). The event served to engage members of the network and representatives of the public and private sector, civil society and academia collectively in the Jornada, which will take place in 2019, in Brazil. The initiative seeks to build capacity in the country's private sector, with the support of other peers, whose experiences may act as a stimulus for the positive replication of the contribution that integrity brings to business.
The event opened with a breakfast, during which the participants took the opportunity to exchange ideas and reflect on the integrity practices they seek to promote among Small and Medium-Sized Enterprises (SMEs) throughout the Jornada, leading to a more sustainable and reliable business environment.
Amanda Rocha, Network Manager Brazil of the Alliance for Integrity, welcomed and thanked partners and supporters from all over the country, and in particular the members of the Working Group on Strengthening Integrity in SMEs, essential for the creation and implementation of many activities of the Alliance for Integrity in the country. Mr. João Paulo Pacífico, CEO of the Grupo Gaia and Ambassador of the Jornada Íntegra, shared his experiences in terms of entrepreneurship. Mr. Pacífico emphasized the need to create a better business environment, always addressing people’s happiness as a way to a more ethical and healthy business world. Subsequently, he talked about the ‘work of the future’, during which he emphasised digitalisation processes and their potential for implementing integrity practices.